Both are achieved by signing with for some account and in general they will not be the same. As a result, it is required that a user connects - or binds, a given account which holds funds for the purposes of staking, to their membership, in advance of being able to use that account for staking as that member. This binding is a two step process, per account, where the first step is to turn the account into a staking candidate by issuing a request to bind to a given member by signing via this account, and the second step is for the member to accept this candidate, using the controller account for that membership.